Green innovation and entrepreneurship in southwest Nigeria: Driving sustainable development in a technological era

Green innovation and entrepreneurship represent vital components for achieving sustainable growth within contemporary society, particularly in regions grappling with environmental challenges, such as Southwest Nigeria. This article examines the ways in which green innovation and entrepreneurship foster sustainable development in Southwest Nigeria—an area currently facing rising urbanization, industrial expansion and environmental degradation. The research investigates the current landscape of green innovation and entrepreneurship in Southwest Nigeria by analyzing existing literature and empirical data. It underscores significant factors such as economic incentives, environmental awareness and technological advancement. However, the study also identifies barriers, such as limited access to financing, legal constraints and infrastructural issues, which hinder the growth of eco-friendly enterprises in the region. Although these challenges exist, the research illustrates how green innovation and entrepreneurship have the potential to address environmental issues, stimulate economic growth and enhance social inclusion through successful case studies. This comprehensive approach reveals the multifaceted impact of green initiatives on the local community. The study suggests various methods to promote green innovation and entrepreneurship in Southwest Nigeria as it highlights the importance of governmental support, skill enhancement and collaboration among stakeholders.