Cross-sector partnerships in African music industries for sustainable development: Focus on Nigeria and south Africa

This study explores the role of cross-sector partnerships in the African music industries, focusing on Nigeria and South Africa, in driving sustainable development. Using Cultural Policy and Stakeholder theories, it examines the impact of collaborations among the music, tourism, and cultural sectors. Data from stakeholders, including artists, producers, and government officials, were analyzed through comparative analysis. Findings reveal that South Africa benefits from structured government support and developed infrastructure, leading to more effective partnerships and a 25% revenue increase. In contrast, Nigeria’s partnerships, primarily driven by the private sector, face challenges such as weak government involvement, infrastructure deficits, and intellectual property issues, resulting in a lower 15% revenue increase. South Africa's initiatives also foster inclusivity and cultural preservation, while Nigeria struggles with formal structures. The study emphasizes the need for stronger policies, better infrastructure, and inclusive practices to enhance the sustainability of cross-sector collaborations in both countries, leveraging their music industries for economic and cultural development.